Will Frozen 2 be successful in terms of revenue?
Frozen 2’s trailer – Ice Queen 2 released not too long ago revealed to us a little bit about Frozen’s sequel that will hit theaters in November, but does it satisfy the audience that has waited? Waiting for too long for a post-part part?
In the past year and a half, we have seen sequel films take more than 5 years to complete and then “break” like Pacific Rim 2: Rise, LEGO 2 and Godzilla God. These three films all have significantly poorer sales than their predecessors and only have the Dragon Training Secret: The Mysterious Land is the escape. Although still slightly below the Dragon Training Secret 2, the positive reviews that the film received in other countries made Universal and DreamWorks products still very successful in the domestic market.
Frozen 2 would not go into the Godzilla and LEGO 2’s car. First, the audience not only theaters for movies but also for the love of Anna and Elsa, while LEGO audiences have tons of movies. other films of the same brand, thus less salty with Lucy and Emmett. As for the human characters in Pacific Rim or Godzilla, the audience doesn’t care.
Introducing a new fantasy world to the audience seems meaningless if they don’t want to follow the main characters. That’s why Twilight separates from Number Four; Harry Potter and the Philosopher’s Stone Island are different from The Seeker: The Dark Is Rising.
As for Disney, they are wise to avoid their super-commercials. Since Frozen became the world’s most successful cartoon about 5 years ago, sales of follow-up products remain hidden. There was also only a short-lived Frozen Fever movie in Cinderella 4 years ago and the 22-minute Olaf’s Frozen Adventure film in Coco in 2017 to keep the fan afloat for Frozen fans.
But the previous film Coco is not very effective when it comes to making viewers, especially young audiences, wait 40 minutes to see Coco. But anyway, it did well to fulfill its role when introducing some clues to Frozen 2.
One thing worth noting is that Disney’s female audience will not want to leave the brand associated with their childhood as men, so attaching a “children’s” label like LEGO 2 or Pet Class 2 will not happen to Frozen. And maybe the characters in the film will be older than the first at the end of 2013.
Frozen grossed $ 1.276 billion worldwide, so for $ 175 million in funding, the film was still very profitable and successful. That is why the 2nd Animal Class is expected to be successful because the previous $ 75 million film, which grossed $ 875 million, is in contrast to Godzilla 2 that was not appreciated because the previous installment only earned $ 529. million at a cost of $ 160 million.
From now until the movie is released, there are still 5 months left, don’t be surprised when the next trailer will be dubbed into the Dark Dark 2 or it will be as mysterious as the previous trailer. The writer shared that if he was Disney, he would keep the 3rd Frozen 2 trailer and the second Star Wars trailer: Skywalker’s Wake up until the middle of October and airing on a weekend with the Maleficient’s sequel .